Sunday, October 24, 2010

Cheesy







Hi from a (recovering) shopaholic.

I have found the shopping/ strolling/ browsing/ buying - analogy quite illustrative.

Lately I've been thinking about things. Cheesy things.



Say for example that you are now an adult, but a young and inexperienced one at that....
and you are walking through the "grocery shop of life"
and you have your basket swinging from your one arm...


In the basket are necessities.
The toothpaste, the sunlight liquid, the yellow-washing up gloves and some bread and jam.






The fact that you're still browsing (and not yet paid and out the door) is significant.
You are aware of the other shoppers and occasionally sneak a peek at their trollies (some folks need a lot!)

There are vendor-stands too. Some have little sausages and green onions pierced by a little toothpick for you to taste.
Others have tiny chunks of cheese on a plate along with peppery crackers and a biscuit selection.







Sometimes you are in the mood to try some of these free offerings, but mostly you are just trying to find that one last item.

It is just out of reach.
core.
pleasure.
Something to brighten your day and make the whole acquiring/ navigating your way through the isles a bit more meaningful/ substantial.
Something you can take home (not just the things you MUST take home: humility, purpose, sanity, health and comfort)

Then you turn a corner and there is a selection of cheeses. You've got some cheddar in your basket, but you have never noticed the Fairview-range.
You wonder if it is new.
You wonder why you are distracted by this now? (you've got cheese for the jam-sandwich already)

Fairview Blue Rock. Great name !

You read the back of the triangle label:



First Prize at the 2010 South African National Dairy Championships

A full fat blue veined Roquefort style cheese, with a rich favour and firm yet creamy texture. A lengthy 4 to 6 month maturation ensures that the enzymes produced by the mould interact with the fats and proteins in the cheese to create the characteristic taste and flavour.


and you taste it and you are happy and you wonder what you are going to do with the cheddar now?
And so you wait in the queue to pay and you smile
because you can leave the shop satisfied.
Mission accomplished.

You can't wait to invite your loved ones over and open some wine and share in the fine and special discovery: that tingling and slightly scary feeling... of a new frontier.


The realm of pleasure.

'ching-ching ' opens and closes the cash drawer and you float out of the mall.

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